I could not believe some churches wanted to broadcast the Super Bowl at church this past Sunday. Of course this is packaged as a wonderful chance to reach unbelievers. Offer people a huge screen, free snacks and at halftime you try and keep them in their seats and then have someone share the gospel message with them. I can appreciate the heart of those trying to be missional. The old bait and switch approach to evangelism is really nothing new.
But what happens when the commercials come on? I mean think about it! I did not even watch the TV ads this year (primarily because i was too nervous about the actual Bear's game) but i saw enough to confirm my fears. You want to project 9 foot images of pretty ladies running around in their underwear AT CHURCH?!? It is bad enough when people don't change the channel at home. Too many commercials focus in on sexual things, bathroom humor, etc, etc. Just watch an hour worth of prime time TV on any channel and you'll get the picture. I would be ashamed if my Church showed a bunch of perverse images in the sanctuary. Let's have a little more discernment Church.
Of all the smut that was shown during the Super Bowl CHECK OUT what was boycotted. I actually saw this comercial and thought it was wrong for much different reasons (see below)....
"A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.
The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other. The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M's and other candies.
The Web site also featured video of players from the Super Bowl teams reacting to the kiss.
"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," Human Rights Campaign president Joe Solmonese said in a statement.
GLAAD spokesman Marc McCarthy said Tuesday the group believed "this kind of prejudice was inexcusable."
Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site.
"As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer," Nathanson wrote."
2 comments:
I could not agree more with all of your comments CK...we actually went ot a local church for a brief period prior to FBC that showed the SB in the sanctuary and when the commercials came on, they did absolutely nothing. This year's SB commercials were actually tame compared to years past...
I thought the Snickers commercial was hilarious...why can't two heterosexual men, who accidentally kiss, think it is gross? Obviously we all have to be tolerant of everything except white heterosexual men being white heterosexual men.
Mark,
Great thoughts- Interesting we live in a country where 75% of people claim to be "Christian" in faith.
Grace to you
CK
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